ENDLESS OPEN AIR (2023)
My role focused on shaping the event’s visual identity through
both digital and physical promotional assets.
This included developing a cohesive social media presence that
built anticipation in the lead-up to the event, as well as designing physical posters that translated the brand’s energy and straight
up “no b*llshit” attitude into striking, clear, cut back depiction.
Balancing immediacy in digital communication with the impact of tactile, real-world promotion, the creative direction highlighted the atmospheric qualities of the music and environment, ensuring consistency across all touchpoints.